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Creative Brand Strategy Duo.
MIRE & MARU
&
MIRE & MARU &
We are Mire & Maru, Brand & Cultural Strategist Duo.
Yes. We come as two.
Because we prefer to observe
the world with four eyes.
Because we prefer to think
with two heads.
Because we prefer to bring together
the life and professional learnings
of four eyes and two heads.
And because, we won’t lie, four eyes
and two heads have more fun.
Work Experience
STRATEGIST FREELANCE DUO
2024-Present
BEYOND LUXURY GROUP
Brand & Cultural Strategy
2024-Present
previously on…
David Madrid, Mercado McCann, BMC Advisory
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Services
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We develop brand strategy by defining positioning, cultural role, and key decisions, aligning business and market insight into clear frameworks and activation guidelines. Additionally, we can design and lead strategic workshops.
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We define communication strategies by building comms platforms, crafting insight-led creative briefs, and translating brand essence into culture, identifying ownable territories and actionable content pillars across brand and services contexts.
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We analyze behaviors, desires, and cultural signals, map emerging movements and trends, and build foresight roadmaps and bespoke reports that uncover tensions, opportunities, and directions for brands, products, and experiences.